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Our fully online master's of public relations program will prepare you for strategic communication planning, research, writing, and management—giving you the tools for a successful career as a public relations manager or consultant.

Buffalo State's public relations master's degree places special emphasis on strategic communication planning skills and ethical standards that are required to succeed in the field.

Applicants who have earned their Accreditation in Public Relations (APR) credential can waive the first two courses in our program. 

8%

Job growth rate for public relations managers through 2028

$138,520

Median annual salary for public relations managers

10,200

Number of U.S. job openings for public relations managers projected over the next decade

Public Relations Online Curriculum

As a graduate student in our online M.S. in public relations program, you will receive the same first-class education from the same exceptional faculty as students in SUNY Buffalo State’s on-campus graduate programs. Our instructors hold certificates in online course development from Buffalo State, which regularly reviews its online courses to ensure that they adhere to the State University of New York’s rigorous standards for online instruction.

That means that our online students have ongoing interaction with their instructors and classmates via discussion boards, email, file sharing, online chats, posts on the Brightspace website, videos, and more.

Classes are offered asynchronously, meaning you can access the course material at times that are most convenient for you!

Applicants to the online M.S. in Public Relations program must have a bachelor’s degree from an accredited college or university with a minimum cumulative GPA of at least 2.75 on a 4.0 scale.

To apply to the program, please submit the following items to the Graduate School:

  1. A SUNY Buffalo State Graduate School online application and a $65 non-refundable application fee.
  2. Official transcripts. Download transcript request form (PDF).
  3. Three writing samples – e.g., news releases, term papers, stories written for the college student newspaper.
  4. A 500-word letter of intent describing educational objectives and career goals.
  5. Three letters of recommendation that attest to the applicant’s potential as a graduate student.

In addition, international applicants from non-English speaking countries must take the Test of English as a Foreign Language (TOEFL) with a score of 100 or higher. Because this degree program is writing-intensive, reflecting the nature of public relations jobs, students with a TOEFL score below 100 are likely to have difficulty completing the program.

Also, all applicants should review the Admission to a Graduate Program section in the Graduate School catalog.

How Long Does Admission Take?
The Graduate School typically processes applications within two to four weeks of receiving all required information, depending on the time of year. You can check on the status of your application by logging into your previously submitted application, by calling the Graduate School at (716) 878-5601, or emailing the Graduate School at gradoffc@buffalostate.edu.  

Degree Requirements (33 credit hours)

You’ll begin your program in the fall semester. It includes seven required COM courses including an internship, two COM electives, and two electives from other academic departments.

If you stay on track by taking two or three courses each semester, you could complete the degree in two- to two-and-a-half years.

Here’s a sample sequence:

First Semester (Fall)

  • COM 610 Public Relations Principles and Practices
  • COM 621 Theories of Public Relations

Second Semester (Spring)

  • COM 631 Advanced Public Relations Writing
  • COM 641 Research Methods in Public Relations

Third Semester (Summer)

  • COM 635 Internship in Public Relations
  • Communication elective #1

Fourth Semester (Fall)

  • COM 650 Public Relations Management
  • Elective #1 from another academic department

Fifth Semester (Spring)

  • COM 690 Integrated Communication (Master’s Project)
  • Elective #2 from another academic department

Sixth Semester (Summer)

  • Communication elective #2

TOTAL: 33 credits

Who Hires Our Students?

CannonDesign logo
CannonDesign
Lockport City School District logo
Lockport City School District
Roswell Park Comprehensive Cancer Center logo
Roswell Park Comprehensive Cancer Center
STARZ logo
STARZ
University at Buffalo logo
University at Buffalo
Denyel Beiter headshot

“I worked in public relations for over a decade before deciding to pursue my master’s degree. The greatest value of the PR master’s program at Buffalo State has been learning new research methods, studying PR through a historical and academic lens, and applying those insights to strengthen the way I plan and execute strategies and tactics. Earning this degree has opened the door to more job opportunities, built my confidence as a practitioner, and expanded my professional network in ways that continue to benefit my career.”

Denyel Beiter, ’25 | Public relations specialist, Lockport City School District

Public Relations Alumni Success

Zakiyyah Wilbert headshot
Zakiyyah Wilbert, '18

Manager of publicity at STARZ, Los Angeles

Matt Davison headshot
Matt Davison, '12

Chief Business Officer, The Martin Group, with offices in Buffalo, Rochester, Albany, and New York City

Chastity Vanevery
Chasity Van Every, '21

Health communications officer, Six Nations Health Services, part of the Six Nations of the Grand River, Ontario, Canada.

Justine Davis
Justine David, '12

Senior account supervisor for PR, Mower Agency, Buffalo

Darra Kubera
Darra Kubera, '18

Director of communications, University at Buffalo School of Architecture and Planning, Buffalo 

Public Relations Faculty

Deborah Silverman

Dr. Deborah Silverman, APR, Fellow PRSA

Associate Professor of Communication & Coordinator, M.S. in PR Program
(716) 878-3606
Communication Department
Buckham Hall B120
1300 Elmwood Avenue
Buffalo, NY 14222
silverda@buffalostate.edu

Therese Fuerst

Therese Fuerst

Lecturer
(716) 878-5825
Communication Department
Buckham Hall B135
1300 Elmwood Avenue
Buffalo, NY 14222
hickoktj@buffalostate.edu

Latrese Myers

Latrese Meyers

Lecturer
(716) 878-3328
Communication Department
Buckham Hall B136
1300 Elmwood Avenue
Buffalo, NY 14222
myersln@buffalostate.edu