Marsh at the NFTA Airport

Public Relations master's student Carli Marsh completed a PR internship this summer for the Niagara Frontier Transportation Authority. 

What Is an Internship?

An internship is a formal educational project in which students complete entry-level professional work closely related to their major. Together, the student, department, and a professional organization create a learning experience consistent with the student's major. 


To qualify for an internship, students should be in good academic standing and have completed all academic major prerequisites the semester prior to their internship placement.

Major Prerequisites

Journalism, B.A.

  • COM 302 Principles of Journalism
  • COM 303 Writing for Print and Online Journalism
  • COM 337 Electronic News Producing or COM 338 Electronic News Reporting

Media Production, B.A.

  • COM 304 Writing for Broadcast
  • COM 312 Basic Media Production

Public Relations and Advertising, B.A.

  • COM 301 Principles of Public Relations & Advertising
  • COM 308 Public Relations Writing

Public Relations, M.S. 

  • COM 610 Public Relations Principles and Practice
  • COM 621 Theories of Public Relations
  • COM 631 Advanced Public Relations Writing


Interns are expected to do entry-level professional work, monitored by the department and their internship supervisor.

Students must complete their internship requirements like any other academic course. In the case of internships, however, those requirements follow two tracks—the work completed for the internship and the work completed for the college. 

  • Complete 150 hours of professional site work
  • Complete and submit a Weekly Progress Report to the academic site each week
  • Obtain a mid-term evaluation and final evaluation from the professional site and submitting it to the academic site
  • Write and submit a final report
  • Attend Career Development Center workshops on interviewing skills, resume and cover letter development  
  • Submit Career Development Center workshop proof of attendance


  • Complete the Internship Application
  • Have your adviser sign off on the Internship Application
  • Submit your Internship Application to the internship academic supervisor, Gabe DiMaio via email to

For Undergraduate Students

Internships are not required for graduation for our undergraduate students.

Internships are strongly recommended for students in any of the professional sequence majors:

  • Journalism
  • Media Production
  • Public Relations and Advertising

Communication Studies majors can do an internship in public relations/advertising, journalism, or media production, as long as they have completed the prerequisites for COM 488 in that major.

Qualified undergraduate students may apply up to six credits of internship (two 3-credit internships) to the minimum 120 credits needed to graduate.

For Graduate Students

Internships are required for graduate students enrolled in our Public Relations M.S. program; those students should sign up for COM 635 Internship in Public Relations.

Internship Placement

Students conduct internships closely related to their major.

Public Relations and Advertising students generally intern in public relations departments of corporations, not-for-profit organizations, or governmental agencies. Media Production majors intern in radio and television stations, with audio or visual production companies, or at nonprofit organizations. Journalism majors intern in the editorial departments of area newspapers or magazines, or in radio or television newsrooms.

The department’s internship coordinator, Gabe DiMaio, advises students on internship availability and best practices for scheduling interviews. The department does not place interns.

The college’s Career Development Center is a great resource for internship availability.

Career Development Center

Internship Sequence

Weekly—Keep track of your hours on the Weekly Progress Reports, which should be emailed to the internship coordinator. Include your professional site supervisor in the email in lieu of a signature. You may want to keep a copy for yourself – the reports may come in handy when it’s time to write your final report.

Mid-Term— About midway through your internship (about 75 hours in), please make a copy of the Mid-Term Evaluation for your academic supervisor to complete and share with you before you submit it to the internship coordinator via email.

End of Semester—At the end of your internship, please make a copy of the Final Evaluation for your academic supervisor to complete and share with you before you submit it to the internship coordinator via email. Please make sure your site supervisor gives you a recommended grade, which is needed to compute your final grade. Your Final Report is also due at the end of the semester. 


Final Report

At the end of the semester or term, student interns must turn in the following as a final report.

Along with all weekly reports and the midterm and final evaluations, this must be submitted before the department will award credit and a grade to the internship.

Part A

  • Organization chart (top management down to hourly employees; short history of organization and ownership)
  • Employee and management hiring practices
  • Policy and practice (training, promotions, raises, reassignment, etc.)
  • Employee professional benefits

Part B

  • Resume (one page)

Part C

  • Your analysis of the strengths and weaknesses of the internship
  • Your discussion of the strengths and weaknesses of your academic preparation for the internship
  • Your principal learning experiences in this internship
  • Your thoughts on what you would do differently if you had an opportunity to do it over again.
Reuter at Kaleida Health

Public Relations master's student William Reuter completed at his 2021 summer internship at Kaleida Health.