About the Program
The Communication Department’s online master of science degree in public Relations, a part-time program (six credits per semester) provides a solid foundation in the principles and practice of public relations for students interested in careers in public relations. It educates students in the principles, theories, research methods and writing techniques that are needed for a career in public relations, with special emphasis on strategic communication planning skills and ethical standards that are required to succeed in public relations. The 33-credit online program includes seven required public relations courses, two public relations electives, and two general electives.
For more information, contact Deborah Silverman, program coordinator, at PRmasters@buffalostate.edu.
About the Communication Department
B112 Buckham Hall
1300 Elmwood Ave
Buffalo, NY 14222
Phone: (716) 878-6008
Fax: (716) 878-4697
1. A bachelor’s degree from an accredited college or university with a minimum cumulative GPA of at least 2.75 on a 4.0 scale.
2. Three writing samples.
3. A 500-word letter of intent describing educational objectives and career goals.
4. Three letters of recommendation that attest to the applicant’s potential as a graduate student.
In addition, international applicants from non-English speaking countries must take the Test of English as a Foreign Language (TOEFL) with a score of 100 or higher. Because this degree program is writing-intensive, reflecting the nature of public relations jobs, students with a TOEFL score below 100 are likely to have difficulty completing the program.
Application Deadline: The application deadline is rolling for summer, spring, J-Term, and fall semesters.
In addition, all applicants should review the Admission to a Graduate Program section in this catalog.
Required Courses (21 credit hours)
COM 610 PUBLIC RELATIONS PRINCIPLES AND PRACTICES
COM 621 THEORIES OF PUBLIC RELATIONS
COM 631 ADVANCED PUBLIC RELATIONS WRITING
COM 635 INTERNSHIP IN PUBLIC RELATIONS
COM 641 RESEARCH METHODS IN PUBLIC RELATIONS
COM 650 PUBLIC RELATIONS MANAGEMENT
COM 690 MASTER'S PROJECT
Public Relations Electives (6 credit hours)
Two Communication courses by advisement:
COM 547 DATA ANALYSIS FOR STRATEGIC COMMUNICATION
COM 587 SPECIAL TOPICS
COM 590 INDEPENDENT STUDY
COM 612 CRISIS COMMUNICATION
COM 660 GLOBAL PUBLIC RELATIONS
COM 687 TOPICS COURSE
General Electives (6 credit hours)
Two courses from other areas, by advisement 6
Total Credit Hours 33