Accrediting Council on Education in Journalism and Mass Communications (Accredited)
This major allows students the flexibility to tailor a program based on strategic communication through the disciplines of public relations, advertising, social media, and related fields. It meets the needs of students preparing for a career in which research, strategic planning, implementation of creative tactics, and evaluation are central, whether to advance an organization, promote a product, or advocate a cause. Compare this major with communication studies, journalism, and media production. See communication.buffalostate.edu.
This is the only program in public relations and advertising at any SUNY college that is affiliated with the Accrediting Council on Education in Journalism and Mass Communications. Only a handful of other undergraduate programs in New York State are accredited.
Students in public relations and advertising prepare for careers in public relations, advertising, social media, as well as fundraising, organizational communication, research, lobbying, marketing communication, and other fields that require a liberal arts education enhanced with communication expertise.
The profile of a successful public relations and advertising graduate is a person with strong writing and speaking proficiency, keen ethical insight, competence in research and planning, and skill in working effectively both independently and in teams.
Only grades of C or higher may be applied toward requirements for any communication degree; courses with lower grades must be repeated. Consistent with standards of the Accrediting Council for Education in Journalism and Mass Communication, the number of communication courses that students may take is capped, encouraging a broad-based liberal arts education. The department encourages students to take minors or second majors and requires evidence of an academic concentration or area of expertise outside the Communication Department.
Incoming freshmen and transfer students can declare the major.
See communication.buffalostate.edu for application forms and additional information, including a list of equivalent core courses at community colleges. Transfer students from two-year schools may apply only core courses toward this major for a maximum of 12 credits. Students generally require four semesters of study after completing communication core courses.
Intellectual Foundations Requirements
33-39 credit hours 33-39
Public Relations and Advertising Major Requirements (42 credit hours)
Communication Core (12 credit hours)
COM 100 MEDIA LITERACY 3
COM 210 INTRODUCTION TO MEDIA WRITING 3
COM 215 INTRODUCTION TO VISUAL COMMUNICATION 3
SPC 205 INTRODUCTION TO ORAL COMMUNICATION 3
Major Requirements (21 credit hours)
COM 301 PRINCIPLES OF PUBLIC RELATIONS AND ADVERTISING 3
SPC 307 GROUP COMMUNICATON 3
COM 308 PUBLIC RELATIONS WRITING 3
COM 322 COMMUNICATION GRAPHICS 3
COM 336 WEB AND SOCIAL MEDIA PRODUCTION
COM 401 APPLIED COMMUNICATION RESEARCH 3
COM 418 CAMPAIGNS IN PUBLIC RELATIONS AND ADVERTISING 3
Senior Seminar (3 credit hours)
COM 450 COMMUNICATION AND SOCIETY 3
Communication Electives (9 credit hours)
Select one of the following: 9
COM 488 INTERNSHIP (1-15)
COM 495 SPECIAL PROJECT (1-3)
COM 499 INDEPENDENT STUDY (3-12)
All College Electives
39-45 credit hours 39-45
Total Credit Hours 120
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