Do you love meeting new people? Do you get excited when you have the chance to address a crowd? Are you a strong storyteller? Are you the mediator or the “peacemaker” in your group of friends? If the answer to any of these questions is “yes,” you may be the perfect candidate for Buffalo State College’s public relations and advertising program.
Public relations and advertising is at the heart of our society’s interactions. Studios use public relations specialists to promote their films; politicians use them to campaign; businesses use them to communicate with the public; and advocates use them to promote social causes. No message, product, or business can succeed without smart, targeted messaging created by a public communication professional.
The profile of a successful public relations and advertising graduate is a person with strong writing and speaking proficiency, keen ethical insight, competence in research and planning, and the ability to work effectively independently and in teams.
“Both the Music and the Communication departments give you real-life skills you can use to get a job and work in whatever field you want to go into. In the PR major, we have a writing course that results in a whole portfolio of work. If I wanted to apply for a PR job, I would have a portfolio to show a potential employer and the skills to do the job and do it well,” said Tim Schmidt, 17, a Tonawanda native who graduated with a double major in public communication and music.
“Most of the jobs in the field these days are integrated communications, which means mostly PR but also social media, advertising, and marketing,” said Deborah Silverman, Buffalo State chair and associate professor of communication. “So our public relations and advertising program takes all of that into account.”
This major at Buffalo State allows students the flexibility to tailor a program based on strategic communication through the disciplines of public relations, advertising, and related fields. It meets the needs of students preparing for a career in which research, strategic planning, implementation of creative tactics, and evaluation are central, whether to advance an organization, promote a product, or advocate a cause. Compare this major with communication studies, journalism, and media production. See communication.buffalostate.edu.
Reasons why Buffalo State’s public relations and advertising program is a great choice:
Buffalo State is proud to offer experiences for students that expand their skills beyond the classroom. Below are a few extracurricular opportunities open to public relations and advertising majors:
Public relations and advertising students have the opportunity to conduct research with faculty members or to do undergraduate independent study projects. They present their research at Buffalo State’s annual Student Research and Creativity Conference in late April.
Public relations and advertising majors are strongly encouraged to do at least one internship to gain an edge in the job market upon graduation; approximately 85 percent of public relations and advertising majors have done an internship. Many opportunities exist in Western New York and elsewhere for internships at PR or advertising agencies, corporations, nonprofits, and other organizations for internships, either during the fall or spring semesters or during the summer months.
Public relations and advertising graduates are well-prepared for careers in a variety of communication fields where the job growth is expected to excel faster than average within the next 10 years, according to the U.S. Bureau of Labor Statistics. However, public relations and advertising has broad applications and prepares students for a number of professional positions including:
Specific local companies that have hired our public relations and advertising graduates include:
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