COM 100 MEDIA LITERACY 3, 3/0; HUIF
Role of mass media in the lives of individuals and society; exploration of development structure and technology of media, as well as social, economic, ethical, and related issues;focuses on roles of both consumers and producersof media.
SPC 103 INTRODUCTION TO HUMAN COMMUNICATION 3, 3/0; HUIF
Exploration of communication as the basis for personal and social interaction; focuses on roles of both consumers and producers of messages; investigation of various modes of communication.
SPC 205 INTRODUCTION TO ORAL COMMUNICATION 3, 3/0
Basics of oral communication; examining the principles and contexts of communication; focus on the communication process, interviewing, public discussion, group problem solving, public speaking, and criticism of public messages.
COM 210 INTRODUCTION TO MEDIA WRITING 2, 2/0
Prerequisites: CWP 101 and CWP 102. Writing lab with practice in organizing and writing for print and digital media; introduction to news, feature and advocacy writing; application to journalism, public relations and advertising.
COM 212 INTRODUCTION TO DIGITAL STORYTELLING 3, 3/0
Prerequisite: Communication Majors only. Alternate to COM 215 for Media Production majors. Introduction to digital storytelling in media production; hands-on practice in scriptwriting, production organization, camera techniques, storytelling approaches, aesthetics, and fundamentals of directing. Foundational concepts in film analysis and criticism will be introduced.
COM 215 INTRODUCTION TO VISUAL COMMUNICATION 3, 3/0
Prerequisite: COM 100 or SPC 103. Analysis of production and consumption of visual information; exploration of the role of images in the communication process; application to journalism, broadcasting, public relations, advertising, and digital media.
COM 301 PRINCIPLES OF PUBLIC RELATIONS AND ADVERTISING 3, 2/2
Prerequisites: SPC 205, COM 210, COM 215. Principles of strategic integrated communication(public relations and advertising); based on model of formative research, strategy, tactics,evaluation, exploration of public relations and advertising via theoretical base, ethical principles,social responsibilities, functions, and professional aspects.
COM 302 PRINCIPLES OF JOURNALISM 3, 2/2
Prerequisites: COM 210, COM 215. Overview of journalism and its historical, ethical, and professional base; focus on news sources, with practice in information-gathering techniques.
COM 303 WRITING FOR PRINT AND ONLINE JOURNALISM 3, 2/2
Prerequisites: COM 210 (or ENG 191 in writing minor). Practice in news writing for print and online publications; theory, form, and techniques in writing news; focuses on leads and various types of reporting scenarios; experience in writing under deadline pressure.
COM 304 WRITING FOR BROADCAST (TV, RADIO, FILM) 3, 2/2
Prerequisite: COM 210. Practice in organizing and writing for radio, audio media, television, and other visual media; writing in various formats, including commercials, promotional announcements, documentaries, corporate video, and narrative scripts.
SPC 306 PUBLIC SPEAKING 3, 3/0
Prerequisite: SPC 205. Organization, delivery and evaluation of public speech from a performance and analytical framework for professional, social, public and small group situations.
SPC 307 GROUP COMMUNICATON 3, 3/0
Prerequisite: SPC 205. Interdisciplinary approach to examination of the theoretical and practical dimensions of communication in small-group decision-making and problem- solving situations.
COM 308 PUBLIC RELATIONS WRITING 3, 2/2
Prerequisites: COM 210, COM 301 (or ENG 191 in writing minor). Intensive practice in writing for all types of public relations situations; focus on writing for both news media and organizational media for purposes of information and advocacy.
SPC 309 PERSUASION AND PROPAGANDA 3, 3/0
Theory and practice of persuasion in various media contexts; analysis of social implications, ethical base, and impact of persuasive messages; analysis of contemporary propaganda in media contexts.
COM 310 INTERNATIONAL COMMUNICATION 3, 3/0
Prerequisite: Upper-division status. Analysis of the role of international communication in today’s global society through a comparative study of the world’s press and broadcasting systems. Includes journalistic values of other countries, differing philosophies of broadcasting, and the process of international communication within the framework of North-South, social, economic, and political divisions of the late twentieth century.
SPC 311 INTERCULTURAL COMMUNICATION 3, 3/0; DIIF
Prerequisite: Upper-division status. Examination of theory and practice of intercultural communication; exploration of ways to bridge differences based on culture, ethnicity, religion, gender, age, and other potential social barriers.
COM 312 BASIC MEDIA PRODUCTION 3, 2/2
Prerequisite: COM 215 or COM 212 or TFA 201. Exploration of basic concepts and processes of video and audio media production and editing, including hands-on experience in field production, audio recording and both video and audio post production; review of career options. Offered every semester.
COM 314 ADVERTISING COPYWRITING 3, 2/2
Prerequisite: COM 210, COM 301. Intensive practice in planning, writing and evaluating advertising messages; informative and persuasive writing for print, broadcast and online media; advertising creativity, ethics and persuasion theory. Offered annually.
SPC 315 MEDIA PERFORMANCE 3, 3/0
Prerequisite: SPC 205. Principles and theories of voice performance for radio and other forms of media technology; techniques for marking and reading written scripts; focus on body language and vocal nuance; application to animation, storytelling, and commercial voiceovers.
COM 317 MEDIA MANAGEMENT 3, 3/0
Prerequisite: Junior/Senior standing. Theory and practice in broadcast management for radio and television stations, cable networks, and systems; focuses on structure, budget, sales, regulations; focuses on audience-building aspect of programming and management.
SPC 321 RHETORICAL CRITICISM 3, 3/0
Prerequisite: Upper-division status. Critical analysis of persuasive messages and strategies used by public persuaders; focus on social/political speeches, commercial advertising, music lyrics, and other forms of purposeful communication.
COM 322 COMMUNICATION GRAPHICS 3, 2/2
Prerequisites: COM 215. Theory and practice of information design for organizational and mass media; application for print, digital, and other communication media.
COM 325 FEATURE WRITING 3, 3/0
Prerequisites: COM 210 (or ENG 191 in writing minor). Theory and advanced practice in writing magazine articles, newspaper features, and similar stories for online publications; writing for specialized audiences; introduction to freelance procedures.
SPC 326 FILM ANALYSIS AND EVALUATION 3, 2/2
Prerequisites: Junior/Senior standing. Aesthetic and philosophical analysis and evaluation of media; focus on ethical issues and themes found in media; considering film as an art form; reflection on values, morals, relationships relating to social questions.
COM 327 LITERARY JOURNALISM 3, 3/0
Prerequisite: COM 100 and COM 210. Exploration of literary excellence in journalistic writing; classic journalistic authors and their stories; relationship of journalism and literature, as well as television and radio scripts and online, long-form narrative
COM 328 INTERMEDIATE POST PRODUCTION 3, 2/2
Prerequisite: COM 312. Theory, aesthetics, and practice of digital post-production in video and audio; emphasis on workflow, structure, and storytelling techniques for radio, audio, television, and film; hands-on experience in digital post-production in various genres utilizing digital editing and mixing softwares. Offered every semester.
COM 329 INTERMEDIATE VIDEO PRODUCTION 3, 2/2
Prerequisite: COM 312. Theory, aesthetics, and practice of creating digital media productions; emphasis on preproduction and production practices in a variety of genres for audio, radio, television, and film; hands-on experience in both studio and field production settings; experience working in teams. Offered every semester.
SPC 333 RACE, CLASS & GENDER IN MEDIA 3, 3/0; DIIF
Prerequisite: Upper-division status. Critical analysis of media representation of traditionally underrepresented groups (such as women, African Americans, Native Americans, Arabs and Muslims, and/or gays and lesbians).
COM 335 TALK RADIO/TALK TELEVISION 3, 3/0
Prerequisite: Upper-division status. Introduction to various aspects of talk radio and talk television; differences between news reporters and talk-show hosts; relationship with sales and audience analysis; attention to roles of producer, program director, and promotions.
COM 336 WEB AND SOCIAL MEDIA PRODUCTION 3, 2/2
Prerequisites: GPA of 2.6 in a communication major, COM 100, SPC 205, COM 210, COM 215. Theory and practice of Web-based communication and social media; focus on strategy and design as well as writing for Web and social media. Offered every semester.
COM 337 ELECTRONIC NEWS PRODUCING 3, 2/2
Prerequisites: COM 210. News writing and producing for electronic media in studio setting; theory, form, and techniques of writing and presenting news for radio and television; practice in reporting, writing, and presentation under deadline pressure.
COM 338 ELECTRONIC NEWS REPORTING 3, 2/2
Prerequisite: COM 337. News reporting for electronic media in non-studio locations; practice in reporting, writing, and news presentation under deadline pressure; techniques of using cameras and editing equipment.
COM 339 INTRODUCTION TO MOTION GRAPHICS 3, 3/0
Prerequisites: Junior/Senior Standing. Introduction to digital motion graphic creation and history, including content development, design, and motion techniques in title sequences, television graphics, rotoscoping and experimental effects. Conceptual and aesthetic approaches explored in both artistic and industry graphics. Hands-on work on creative graphic and animation projects.
COM 340 PHOTOJOURNALISM 3, 2/2
Prerequisite: COM 303. Basic techniques of news photography as practiced by newspapers and magazines, with laboratory and field assignment experience. Note: 35mm camera with meter and full manual controls required.
COM 341 FUNDRAISING 3, 3/0
Theory and practice of fundraising and organizational philanthropy; focus on planning, organization, management, marketing, and practical approaches that nonprofit organizations use to raise money from private sources.
COM 389 TOPICS COURSE 1-9. 0/0
COM 390 SPECIAL TOPICS: JOURNALISTIC WRITING 3, 3/0
Prerequisite: COM 301. Study, research, and analysis about a particular venue (such as entertainment public relations) or a particular application (such as crisis communication or fund raising); may be repeated with a different topic.
COM 392 PUBLIC RELATIONS IN SPORTS 3, 3/0
Prerequisites: CWP 101, COM 301 (or admission to sports management minor). Sports public relations and its role in intercollegiate and professional athletics; process and practice of sports information and media relations; topics include writing formats, publications, crisis management, game management, current events, law, and ethics.
COM 400 COMMUNICATION LAW 3, 3/0
Prerequisites: upper-division status. Study of freedom of speech and the press in the United States, particularly the rights and responsibilities of the media and constraints placed on them under law: libel, privacy, journalistic privilege, free press/fair trial, obscenity, advertising law.
COM 401 APPLIED COMMUNICATION RESEARCH 3, 3/0
Prerequisites: COM 301. Applied research techniques in communication fields; students do original research using content analysis, focus groups, and/or surveys.
COM 405 ONLINE NEWSROOM 3, 2/2
Prerequisites: COM 303 or COM 337; COM 319 or COM 338. Supervised reporting experience through laboratory practice with Bengal News Online. News gathering and writing, with emphasis on developing news stories, interviewing and reporting, covering news beats, dealing with sources, research, accuracy, journalistic ethics.
SPC 407 ORGANIZATIONAL COMMUNICATION 3, 3/0
Prerequisite: Upper-division status. Theory and practice of communication within task-oriented organizations; focus on the interaction of structure, behavior, and message; role of communication in organizational change. Equivalent courses: COM407, JBS407
COM 410 MASS COMMUNICATION HISTORY 3, 3/0
Prerequisite: Upper-division status. Historical survey of the technology and social evolution of journalism and the broadcasting industries, including an analysis of their roles in American society.
COM 418 CAMPAIGNS IN PUBLIC RELATIONS AND ADVERTISING 3, 2/2
Prerequisites: COM 301, COM 308. Capstone experience in strategic integrated communication based on public relations and advertising; experience in developing campaigns for actual clients, with focus on formative research, strategy, tactics, and evaluation, as well as client presentation.
SPC 422 MEDIA CRITICISM 3, 3/0
Prerequisite: Upper-division status. Critical analysis of mass media, including print, broadcast, and digital; application to news, documentaries, entertainment programming, and advertising; focus on social, cultural, and political impact of media messages from a rhetorical perspective.
SPC 424 SPECIAL TOPICS IN MEDIA CRITICISM 3, 3/0
Prerequisite: Upper-division status. Critical analysis of mass media, including print broadcast, and digital; focus on the role of media in a particular context (such as electoral politics or war).
SPC 426 DOCUMENTARY FILM ANALYSIS 3, 3/0
Prerequisites: COM 215. Study of selected themes, ideas and movements of the documentary film through analysis of representative documentaries; includes major modes of documentary production and historical, social, ethical and artistic developments of the documentary. Students develop a significant research project focused on selected topic; course may be repeated if topic is different.
COM 428 ADVANCED AUDIO PRODUCTION 3, 2/2
Prerequisite: COM 328. Capstone experience in producing audio; emphasis on multitrack recording, mixing, music, and voice editing.
COM 429 ADVANCED MULTICAMERA STUDIO PRODUCTION 3, 2/2
Prerequisites: COM 329. Capstone experience in studio television production using news and/or other genres requiring advanced skills; requires hands-on practice in studio-based productions.
COM 431 ADVANCED FIELD PRODUCTION 3, 2/2
Prerequisite: COM 312. Capstone experience in producing and directing field video productions for on-campus/off-campus viewing; students specialize in field productions in nonstudio locations; use of portable cameras, lighting, and sound equipment; production in remote studio settings.
COM 432 ADVANCED POSTPRODUCTION 3, 2/2
Prerequisite: COM 312. Capstone experience in video postproduction; emphasis on postproduction editing and editor’s role in visual storytelling; hands-on approach to developing both artistic insight and practical skills in editing.
COM 433 ADVANCED TV DOCUMENTARY PRODUCTION 3, 2/2
Prerequisite: COM 312. Capstone experience in producing and directing television documentaries, with hands-on experience in planning, writing, shooting, and editing; focuses on analysis and evaluation of documentary productions.
COM 434 ADVANCED VIDEO PRODUCTION PRACTICUM 3, 2/2
Prerequisite: COM 329. Capstone experience in producing video programming for client- and college-generated on-campus/off-campus uses. Students staff a full production team for public affairs, community service, promotions, entertainment, and other types of programming.
COM 435 VISUAL EFFECTS 3, 2/2
Prerequisite: COM 329. Study and creation of computer generated effects (VFX), such as green screen, color correction, digital compositing, motion capture and motion tracking. Conceptual and aesthetic approaches to VFX will be explored in artistic and industry examples. Students will plan, produce and direct videos integrating visual effects with industry-emulating teams.
COM 450 COMMUNICATION AND SOCIETY 3, 3/0
Prerequisites: completion of 90 credit hours; completion of 30 credits in a communication major. Role of communication in society; exploration of contemporary issues in mass media and related disciplines; focus on ethical responsibilities of communication professionals.
COM 488 INTERNSHIP Variable Credits (1-3), 1/0
Prerequisites: upper-division standing, permission of instructor. Completion of COM 301 and COM 308 for internships in public relations and advertising; COM 304 and COM 328 or COM 329 for internships in broadcasting; COM 302 and COM 303 or COM 337 for internship in journalism.
Supervised field experience in a professional setting for students who have completed extensive academic preparation in the discipline. Fifty hours of fieldwork per credit.
COM 495 SPECIAL PROJECT Variable Credits (1–3), 0/0
Prerequisites: permission of instructor. Individual professional project in a communication-related area not duplicated by an existing course.
COM 499 INDEPENDENT STUDY 3, 1/0
Prerequisite: permission of instructor. Individual academic project in a communication related area not duplicated by an existing course.
COM 610 PUBLIC RELATIONS PRINCIPLES AND PRACTICES, 3, 3/0
Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Studies master’s program, or graduate status. Corequisite: COM 621. Organizational principles and strategic communication planning practices underscoring effective management of public relations; history and definitions of public relations; the role of ethics, corporate social responsibility, and legal issues in public relations.
COM 612 CRISIS COMMUNICATION 3, 3/0
Prerequisite: COM 610 or instructor permission. Overview of types and stages of crises, crisis communication theories, and role of management in a crisis; impact of online world on crisis management; reputation management; crisis prevention, preparation, recognition and response; post-crisis considerations; analysis of crisis communication case studies; creation of crisis communication plans.
COM 621 THEORIES OF PUBLIC RELATIONS 3, 3/0
Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Multidisciplinary Studies master’s program, or graduate status. Corequisite: COM 610. Theoretical body of knowledge in public relations and its application to public relations practice; evolution of public relations; diversity, professional standards, and ethics in public relations.
COM 631 ADVANCED PUBLIC RELATIONS WRITING 3, 3/0
Prerequisites: COM 610, COM 621. Advanced practice in writing for various public relations settings for students with prior public relations writing experience or undergraduate public relations writing coursework; focus on writing for news media and organizational media, including social media, with emphasis on mastery of grammar and punctuation rules.
COM 635 INTERNSHIP IN PUBLIC RELATIONS 3, 0/0
Prerequisites: COM 610, COM 621 and COM 631. Supervised field experience in a professional setting for students who have completed extensive academic preparation in the discipline.
COM 641 RESEARCH METHODS IN PUBLIC RELATIONS 3, 3/0
Prerequisites: COM 610 and COM 621. Overview of applied research methodologies for public relations campaigns including both qualitative and quantitative approaches. Attention to computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis.
COM 650 PUBLIC RELATIONS MANAGEMENT 3, 3/0
Prerequisites: COM 631 and COM 641. Management of public relations in various specialized situations, using a case study approach, culminating in the creation of a team communication campaign plan for an actual public relations client.
COM 660 GLOBAL PUBLIC RELATIONS 3, 3/0
Prerequisites: COM 610; graduate status. Dimensions of public relations practice in international settings; overview of factors that influence communication across cultures and borders and an examination of the effect that those factors have on public relations practice in specific regions of the world.
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