In this day and age, humans are interconnected by every conceivable form of media. We are a species that loves to talk, write, and share messages, and we do so through advertisements, TV shows, newspapers, magazines, websites, movies, and social media platforms. Communication is a broad umbrella that encompasses all of this. Whether you eventually specialize in journalism, TV and radio broadcasting, performing arts, public policy, corporate communications, advertising, marketing, public relations, or something else entirely, it all boils down to the same thing: humans sharing messages and influencing each other’s ideas, beliefs, and actions.
Communication studies major William Langer, '12, '16, completed a research project on advertising’s effect on young children. “It was great for me because I got to share concerns that a lot of people normally don’t think about when they look at the media...It takes until kids are about 8 years old for them to understand the persuasive nature of (advertising).”
Meg Knowles, associate professor of communication and an award-winning documentary-maker, was not surprised by the results of a landmark study on diversity in Hollywood released in 2016. “While quite a few women are writing and directing documentaries and independent films, when you get to Hollywood where more money is at stake, the landscape becomes much more noticeably male and white,” said Knowles, whose research areas include women in media and in film, diversity in Hollywood, and the independent film business.
Communication is an extremely broad umbrella. In fact, most communication majors enjoy that the program enables them to explore so many wide and varied career paths. A few job titles typically earned by communication majors include:
We have extensive and diverse opportunities available for communication majors. Below are a few clubs, programs, and extracurricular opportunities communication majors may pursue.
Public communication students have the opportunity to conduct research with faculty members or to do undergraduate independent study projects. They present their research at Buffalo State’s annual Student Research and Creativity Conference in late April.
Communication studies majors, with the required 2.6 major GPA who also have completed the required professional courses in media production, journalism, public relations or advertising, may apply for internships.
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